Wake Forest apparently landed its star running back, Demond Claiborne, with an incredible $6 million deal, a historic deal that combines status and profitability in the current college football landscape. This is a remarkable reversal for Demon Deacons fans.
A standout junior in 2024, Claiborne delighted fans with 1,049 rushing yards and 11 touchdowns on 228 carries, in addition to 23 receptions. Against Miami, he even electrified with a 100-yard kickoff return, solidifying his reputation as a potent offensive weapon.
However, this goes beyond statistics. According to reports, the six-figure arrangement includes a novel NIL (Name, Image & Likeness) framework intended to strengthen Claiborne’s off-field image through media exposure, local alliances, and endorsements. A $6 million deal for a running back sets a new standard for compensation for non-QB playmakers, even if comparable packages for elite quarterbacks have increased to $4 million over the past two years.
Claiborne’s dedication to Wake Forest, both on the field and in his personal growth, heralds a daring new era under coach Jake Dickert. The race to see how other ACC institutions will respond to this competitive threat is underway, as early indications indicate Clause Claiborne is now “the first read in the playbook.”
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